Opticks

Opticks provides an end-to-end approach to stopping ad fraud across web, mobile, and CTV campaigns so marketers, networks, and app developers keep budgets focused on real users instead of fake traffic. By combining machine learning, device intelligence, and thousands of real-time checks, the platform helps brands protect performance campaigns, keep acquisition costs under control, and comply with strict traffic quality requirements from partners and regulators.

The solution is built for advertisers, affiliate networks, agencies, and app publishers that run paid user acquisition at scale and are tired of paying for fake clicks, installs, and leads. Rather than relying on basic blacklists or delayed manual reviews, Opticks analyzes every impression, click, and event in real time, flags suspicious behavior, and blocks fraudulent sources before they drain the budget. This approach lets growth teams focus on scaling winning channels while security teams gain clear evidence about traffic quality.

At the core of Opticks is a powerful detection engine that combines behavioral analytics, device and network fingerprinting, and pattern recognition. Each interaction is checked against thousands of signals — such as abnormal click timings, device inconsistencies, proxy usage, and suspicious install patterns — to separate human users from bots, emulators, and click farms. This helps reduce wasted ad spend, improve ROAS, and safeguard campaign performance.

Opticks does not just flag bad traffic; it actively blocks it. The platform integrates directly with tracking links, ad servers, and MMPs to stop invalid clicks and impressions from reaching campaigns. This preemptive blocking means budgets are not spent on known bad sources, and reporting stays cleaner from the start. For partners, it reduces disputes and clawbacks because there is clear, shared visibility into what was blocked and why.

A key strength of Opticks is its specialization in mobile and app fraud, including mobile attribution fraud, fake installs, and incent abuse. The solution detects tactics like click injection, click spamming, SDK spoofing, and install farms, which are especially harmful for app marketers and gaming companies. By filtering these out, app teams get more reliable attribution data, more accurate LTV calculations, and a clearer view of which partners actually drive engaged users.

For web campaigns, Opticks monitors display, search, and affiliate traffic to stop issues like bot clicks, low-quality traffic arbitrage, and fake form submissions. Marketers gain protection across the full funnel, from impression to conversion, so they can trust their dashboards and optimize based on real behavior. This is particularly important for performance-driven verticals such as finance, insurance, telecom, and e-commerce, where fraudulent leads can quickly inflate costs.

Opticks also supports CTV and OTT campaigns, an area where fraud is growing fast. By verifying devices, apps, and impressions, the platform helps advertisers avoid paying for non-human views or spoofed inventory. This gives media buyers greater confidence when shifting more budget to connected TV, knowing they are not overpaying for fake audiences.

A standout benefit of Opticks is its focus on transparency and clear reporting. Instead of hiding behind generic “risk scores,” the platform presents why a click or user was flagged, with easy-to-understand reasons and visual dashboards. Teams can see which partners, placements, or geos are sending fraudulent traffic, how much budget was saved, and which fraud types are most common. This level of clarity builds trust across advertisers and partners and simplifies discussions about quality.

The platform is designed to fit into existing workflows with minimal friction. Opticks connects with major attribution partners, tracking systems, and ad platforms through simple integrations and APIs. This makes it suitable for both small teams and large enterprises running thousands of campaigns. The same system can protect multiple brands, regions, and business units, with role-based access so local teams see only their own data while central teams get a global view.

Another strength is how Opticks handles evolving fraud patterns. The solution continuously updates its detection logic based on new attacks seen across its network of protected campaigns. Machine learning models learn from fresh data, while human analysts review edge cases and fine-tune rules. This mix of automation and expert oversight helps the platform stay current without requiring clients to manage complex rule sets.

For compliance and brand safety, Opticks helps companies meet stricter requirements from regulators, app stores, and advertising partners. By filtering out invalid traffic and providing clear evidence, marketing teams can show that they are actively protecting user data, budgets, and reporting integrity. This is especially valuable for regulated industries and for companies working with large media partners that demand proof of traffic quality controls.

Customer support and onboarding are handled with a consultative mindset. Opticks works with clients to map their traffic flows, connect the right integrations, and define fraud thresholds that match their risk tolerance and business goals. Many clients see immediate savings as fraud levels are exposed and blocked, and then continue to refine rules over time as they gain more insight into their traffic mix.

Overall, Opticks stands out by focusing squarely on measurable outcomes: lower ad fraud, lower acquisition costs, cleaner analytics, and stronger trust between advertisers and partners. Instead of just reporting that fraud exists, the platform actively stops it in real time, explains what is happening in plain language, and gives growth teams the confidence to scale campaigns without guessing what portion of their budget is being stolen by fake users.

Key Features

Real-time fraud detection across web, mobile, and CTV campaigns to cut wasted ad spend
Behavioral, device, and network analysis on every interaction to separate humans from bots
Active blocking of fraudulent impressions, clicks, installs, and conversions to protect budgets
Specialized mobile app fraud protection against click injection, click spamming, and SDK spoofing
CTV/OTT traffic protection to verify devices, apps, and impressions for clean audiences
Clear, transparent dashboards with reasons for each fraud decision for easier partner discussions
Integrations and APIs for quick connection to attribution tools, trackers, and ad platforms
Multi-brand and multi-region support with role-based access for enterprise teams
Continuous updates to fraud models and rules based on new attack patterns
Support and onboarding focused on tailored rules, fast setup, and ongoing optimization

TLDR (Too Long Didn’t Read)
Opticks is an ad fraud prevention platform that protects web, mobile, and CTV campaigns by analyzing every impression, click, and event in real time, blocking bots, fake installs, and invalid leads before they consume budget. It uses advanced behavioral and device intelligence to stop tactics like click injection, click spamming, and SDK spoofing, while giving marketers and networks clear dashboards that show where fraud comes from, how much money is saved, and which partners send quality traffic. With simple integrations, enterprise-ready controls, and constantly updated detection models, Opticks helps growth teams scale paid acquisition with cleaner data, lower acquisition costs, and far greater confidence in their results.